About us

Beethoven: the dog who changed everything

Amy’s story began in Yorkshire, surrounded by her family Labradors and a love for animals and the outdoors. Years later, living in London, she met Beethoven, a Labrador who transformed her life during her darkest days. His unwavering love and support helped her rediscover herself, teaching Amy the true meaning of the human-dog bond. Inspired by this, she left London for the peaceful Cotswolds, embarking on a new chapter of countryside living.

Amy and Beethoven’s move to the Cotswolds marked the fulfilment of a dream. They were soon joined by a second Labrador, Bernard, and embraced the joys of rural life. For Amy, leaving the city brought peace and a sense of belonging in a vibrant community. As she settled in, Amy noticed a gap in quality dog care—especially for dogs like Beethoven, who needed extra attention due to glaucoma. She wanted a place where dogs would feel safe, loved, and understood.

Motivated by her love for Beethoven and Bernard, Amy founded Woofwolds—a haven where dogs are cared for as cherished individuals. At Woofwolds, each dog gets personalised attention, with dedicated caretakers who understand their quirks, needs, and personalities. Amy’s vision ensures dogs thrive in a warm, reliable environment while giving owners peace of mind. Woofwolds isn’t just a service—it’s a celebration of the unique bond between dogs and their humans.

Meet our hoomans

Amy Williams, Founder

Amy Williams is a seasoned entrepreneur and passionate animal lover who has combined her professional expertise with her love for dogs to create Woofwolds. With a background in media, marketing, and digital innovation, Amy has a proven track record in strategic planning, operational transformation, and building successful businesses. After moving from London to the Cotswolds, Amy struggled to find consistent, high-quality care for her two Labradors, Beethoven and Bernard. Realising many dog owners faced the same challenge, she founded Woofwolds—a sanctuary for dogs offering expert-led, holistic care with a focus on consistency, compassion, and community. Woofwolds reflects Amy’s values of sustainability, luxury, and exceptional service. By providing trusted, reliable care, Amy is raising the standard in pet care and giving owners peace of mind.

James Strang, Co-Founder

James brings a wealth of experience in site acquisitions, development, planning and project management. James was raised in rural Kent within a farming family and through this first hand exposure, James developed a deep appreciation for agriculture, sustainability, and animal welfare. His hands-on experience in farming and active participation in other outdoor activities reflect his commitment to the countryside and the rural community. James's unique blend of professional expertise and personal passion makes him an invaluable asset to our team, ensuring our projects are managed with both strategic insight and a genuine respect for the countryside. James is also the proud companion to Beethoven & Bernard.

Paul Aggarwal, Consultant Vet

Paul Aggarwal is the founder of The Urban Vet, a progressive and independent veterinary practice in South West London. Over the past 10 years, Paul has focused on providing exceptional, individualised care for pets and their owners. His mission is to create a consistent and trusted experience by ensuring clients see the same vet or nurse with every visit. Drawing on his experiences in the UK and Australia, Paul has built a forward-thinking practice that evolves based on client feedback, operating with full autonomy as one of the few independent practices in the area. For Paul, The Urban Vet is more than a practice—it’s part of his lifelong commitment to protecting animals and helping them lead the healthiest, happiest lives possible.

Dr. Marvin Firth, Consultant Vet

Dr. Marvin Firth MRCVS is an experienced veterinary surgeon and internationally board-certified pathologist with expertise in advanced therapies, including acupuncture, chiropractic care, physiotherapy, and class IV laser therapy. With a passion for holistic well-being, Dr. Firth provides tailored care for dogs and horses, offering referrals and second opinions across the South of England and internationally. A trusted name in the field, Dr. Firth is known for his personable approach and dedication to excellence, aligning perfectly with Woofwolds’ ethos of compassionate, expert-led care. His comprehensive skill set ensures every pet receives the highest standard of treatment, promoting both physical and emotional well-being. For more information or to book an appointment directly visit Country Equine.

The Woofwolds experience

At Woofwolds we believe that variety is very much the spice of life. We want our canine pack to not only exercise and socialise, but to enjoy an array of sights, sounds, textures and smells. Our diverse and devoted staff come in all shapes and sizes, ensuring your dog builds up confidence and trust with a range of different people in a warm and welcoming environment. Woofwolds is designed not only to engage and tire your dog, but to introduce them to exciting new experiences and let them enjoy well-rounded and enriching play.

Frequently Asked Questions

  • We provide dog walking sessions with convenient pick-up and drop-off from Soho Farmhouse, Daylesford and Estelle Manor (coming soon). Each session is a total of 3 hours, including pick-up and drop-off.

  • Your dogs will be taken to the secure dog walking fields in Enslow, near Woodstock. This safe and spacious area allows your pets to enjoy their time outdoors to the fullest.

  • Your dogs are transported in our fully insured, safe, and secure vans. Each van is equipped with custom-fitted animal transit boxes to ensure the comfort and safety of every dog. For more details about our vans, please visit our blog.

  • Yes, all our staff are DBS-checked and trained in canine first aid, ensuring your pet is in expert hands.

  • You can book your session directly through our website.

  • We require at least 24 hours' notice for cancellations. Late cancellations will incur the full session fee to cover operational costs.

  • Absolutely! We offer recurring bookings for clients who prefer consistent scheduling. Please contact us to discuss a plan that works for you.

  • Late pick-up’s and drop-off’s later than 15 minutes shall be charged at a rate of GBP 20 per 10-minute delay. For more details, please refer to our Terms and Conditions.

  • No need to worry! Yes, your dog will always be returned clean and dry, regardless of the weather. We take extra care to ensure your pet is comfortable and clean before returning them to you.

  • Safety is our top priority. Dogs are transported in secure, custom-designed transit boxes within our fully insured vans. On walks, they are supervised by trained professionals who ensure a safe and enjoyable experience.

  • Our staff are trained in canine first aid and can handle emergencies promptly. In severe cases, we will contact you immediately and, if necessary, take your dog to the nearest vet.

  • Yes, we are fully insured to cover all aspects of our services, from transportation to walking and care. Further details on our insurance can be found in our Terms and Conditions.

  • Yes, we can customise walks to suit your dog’s preferences, energy level, and any specific requirements. Let us know your dog's needs when booking.

  • Our primary service right now is dog walking however we have plans to offer grooming coming soon. Please sign up to our newsletter for all the latest updates and services.

  • While Woofwolds doesn’t directly offer training services, we collaborate with several highly regarded specialist trainers in the area. We’re happy to provide their details and can even arrange for training to be incorporated into your dog’s session if required. For convenience, training takes place at the same secure location as our walks, ensuring a seamless and stress-free experience for both you and your dog. Contact us to request this.

  • Contact us and we will make sure we answer is and add it to our FAQ"s

What people are saying

  • Woofwolds sets a new benchmark in canine care, offering a unique blend of holistic and expert-led services. It’s a sanctuary where every dog’s physical and emotional well-being is prioritised, ensuring they thrive in a supportive, professional environment. As a veterinary consultant, I’m proud to be part of a brand that truly understands the value of compassionate, tailored care.

    Dr Marvin Firth, Veterinary Consultant, County Equine

  • Woofwolds represents the future of canine care, combining holistic services with expert-led treatments to support every aspect of a dog’s well-being. It’s a place where personalised care meets innovation, ensuring pets thrive both physically and emotionally

    Paul Aggarwal, The Urban Vet

  • As someone who understands the unique bond between dogs and their owners, I’m thrilled to see Woofwolds raising the bar in canine care. With its emphasis on holistic well-being, tailored services, and community, it’s a place where every dog is treated like family. Woofwolds is exactly what discerning dog owners have been waiting for.

    Kate MacDougall, Author of "London’s No.1 Dog-Walking Agency"

  • This is what the Cotswolds has been waiting for!

    Angela Key - Soho Farmhouse Member